The opportunities that this media offers must be optimized:

• Communications: e-mail and other low-cost means of communication, which greatly improves communication between and within companies.
• Client satisfaction: today, “the client is the boss”. The Net offers consumers, clients (B2C) and companies (B2B) huge possibilities and information about the products or services desired. Handling directly with clients through the Net can be low-cost and efficient. Most of the best Websites are exactly that because they strain to offer their clients a good service, making it easy and fast to buy in the Net.
• Cost efficiency: Internet saves money on communications, on buying, on administration, on job formation, virtually on everything that goes on in a company.
• Pre-sales, close-ups and achieving client loyalty: being one step ahead of clients’ needs is key in selling and keeping clients, since they can find on the Net all the information they require to make a decision.
• E-commerce: drastically reduces costs and opens up markets. Every company is a multinational from the moment it opens a Website. This is perhaps the most difficult thing on the Net, but even if it is just to choose suppliers, it becomes extremely useful.
• Logo and brand: the presence in Internet is a window and an office for all companies, even creating a brand through the intranets that communicate and inform employees.