EurDesign: WebDesign

	Structure

	The conceptual structure, or web site’s design, is the groundwork on which the design itself is based: the model is what indicates how the information is entered, how it is presented and what makes surfing possible. Once we receive an original concept, determined b the costumer, all members of the group who are to take part on the realisation meet up to decide how this is going to work and what it will look like. The brainstorming continues until everybody agrees on a subject. A web site may represent the internal structure of a company, but it may also be based on a specific product or service. Once the project is confirmed, we start to realise it. The best way to understand its structure is to organise a scheme, presenting not only the web site’s hierarchy but also all the relations within each section. Once the basic design is determined, we set up the general model and the page’s surfing. As soon as the conceptual structure is finished we check it carefully and then carry on with the web site’s realisation. The only way to make sure whether the design is successful, is to test it on the users. The best way would be to analyse the web site with people having the same character as your users and in line with your original projects. That’s how it’s possible to see if the client’s needs have been fulfilled before the web site appears on line.

Presentation

Being in Internet is nowadays a must.

We have been hearing for years from COPs and administrations chairs about how important the presence on the Net has become. Someone without a Website suffers a loss of credibility, competivity and business opportunities which is just too great.

But it is not enough just “to be” on the Net, because the way in which you present yourself on the Internet has an important effect on your company’s image and the trust that you create on the users.

The opportunities that this media offers must be optimized:

Communications: e-mail and other low-cost means of communication, which greatly improves communication between and within companies.
Client satisfaction: today, “the client is the boss”. The Net offers consumers, clients (B2C) and companies (B2B) huge possibilities and information about the products or services desired. Handling directly with clients through the Net can be low-cost and efficient. Most of the best Websites are exactly that because they strain to offer their clients a good service, making it easy and fast to buy in the Net.
Cost efficiency: Internet saves money on communications, on buying, on administration, on job formation, virtually on everything that goes on in a company.
Pre-sales, close-ups and achieving client loyalty: being one step ahead of clients’ needs is key in selling and keeping clients, since they can find on the Net all the information they require to make a decision.
E-commerce: drastically reduces costs and opens up markets. Every company is a multinational from the moment it opens a Website. This is perhaps the most difficult thing on the Net, but even if it is just to choose suppliers, it becomes extremely useful.
Logo and brand: the presence in Internet is a window and an office for all companies, even creating a brand through the intranets that communicate and inform employees.

If you are new on the Net, or if you are looking for new markets or wish to redesign your presence on the Net, Eurdesign’s Webdesign is an option which very few other companies can match, due to the solutions it offers, low costs and wide experience of the professionals that work here.



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